Author Archives: Economicsteacher@Ashbournecollege

Price competitive strategies

Read the above article and explain why ‘Easyjet’ has been so successful recently.

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How Aldi was successful in the UK supermarket market

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Steve Jobs after Apple – Tim Cook’s time at Apple

Steve Jobs after Apple – Tim Cook’s time at Apple

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Evaluation for globalisation essay

  Questions 1. What is happening to wage costs in China?  Give details? 2. How does this affect the argument for globalisation that there are cost benefits of becoming more global?

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Risk of international expansion

Globalisation essay This article should help with your globalisation essay, due Thurs. 26/9/13: Questions 1. Was Starbucks successful in Australia? 2. Why did they have problems in the Australian market? Also, please look at this Tutor2u link about Starbucks in … Continue reading

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Entrepreneurs’ risk taking behaviour

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June 2014 Unit 4 pre-release exercise

The BUSS4 Section A research theme for the June 2014 exam has now been released. The theme is emerging markets with a specific focus on China. The detailed research bullets are as follows: Research Theme for 2014 – Development in Emerging Markets … Continue reading

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The Budget

  Read the article on what might be in the 2013 Budget.

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UK’s ‘coolest’ brand

  Question: How has the recession affected which brands are most popular with UK consumers?

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Chinese demand for technology products

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