Read the above article and explain why ‘Easyjet’ has been so successful recently.
1. What is happening to wage costs in China? Give details?
2. How does this affect the argument for globalisation that there are cost benefits of becoming more global?
This article should help with your globalisation essay, due Thurs. 26/9/13:
1. Was Starbucks successful in Australia?
2. Why did they have problems in the Australian market?
Also, please look at this Tutor2u link about Starbucks in Australia:
Look at the information on Tutor2u on Starbucks expanding into India in a strategic alliance with Tata:
1. Why will moving into India with Tata reduce risk?
The BUSS4 Section A research theme for the June 2014 exam has now been released. The theme is emerging markets with a specific focus on China. The detailed research bullets are as follows:
Research Theme for 2014 – Development in Emerging Markets – China
Your research should focus on businesses from outside of China in relation to their selling to, buying from and producing in China, as well as their entering into ventures with other businesses in China or competing in their own domestic markets with Chinese businesses.
In your research on China you should consider:
● the extent to which China creates opportunities and threats for businesses
● the risks and rewards involved in trading with or operating in China
● the factors affecting the success or failure of businesses trading with or operating in China
● the relative advantages and disadvantages of the ways in which businesses might operate in the Chinese market (eg exporting, joint ventures, mergers or setting up production or sales outlets)
● the ethical and environmental issues involved in trading with or operating in China
● how business strategy might be affected by developments in China.
You are strongly recommended to:
● compare and contrast the experience of different businesses
● be aware of recent trends in key economic and demographic data for China such as national income, income per person, wage costs, exchange rates and population trends
● be aware of the relative significance of trading with or operating in China for different businesses.
You should make reference to your research in your responses to Section A in the examination.
Read the article on what might be in the 2013 Budget.
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